GoTiger, Inc. and its affiliates and subsidiaries (individually and collectively known as “GoTiger”) respect your right to privacy, and we want you to be aware of how we collect and handle information. This policy applies to our handling of information on each website and mobile application on which we provide this Privacy Policy.
Revised: July 1, 2023
Your information privacy is important to us.
We provide this Privacy Policy to explain how we collect, use, protect, and disclose information and data when you use our websites on which this Privacy Policy is posted, (each, “This Website”), and our mobile applications (“APPs”), application programming interfaces, and other services offered by GoTiger, and any other time you interact with GoTiger (collectively, the “Services”). For clarity, in the event one of our websites, applications or services contains a privacy policy which varies from this Privacy Policy, the privacy policy on that website applies only to that website, application or service. This policy does not apply to employees or job applicants.
This Privacy Policy also explains your choices for managing your information preferences, including opting out of certain uses of your Personal Information (defined below).
This Privacy Policy applies to all users of this Website and the Services. This Website and the Services are provided by GoTiger.
BY USING THIS WEBSITE OR ANY OF THE SERVICES, OR BY PROVIDING US WITH PERSONAL INFORMATION, YOU AGREE TO OUR COLLECTION AND USE OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY.
We may collect the following categories and types of “Personal Information”:
Contact information: your first and last name, alias or username, mailing address, email address, and phone number;
Other identifying information: internet protocol (IP) address, unique personal identifiers, online identifiers, social media user names, passwords and other security information for authentication and access, physical characteristics or description; Sensitive Personal Information: government issued identification numbers (e.g., social security, insurance policy, driver’s license, state identification, passport, or similar identifiers); precise geolocation when you use the IYP mobile application to find businesses near you; medical and health information or health insurance information in limited circumstances and with your express consent when a business with whom you intentionally interact uses the GoTiger Services as a service to store or process such information; message or email content when you choose to link certain third-party messaging or email services (e.g., WhatsApp or Gmail) to your User Account/Profile or when you interact with these services on This Website or in connection with the Services;
Financial Information: credit card number, debit card number, bank account information and other financial information;
Demographic information: gender, age, employment information and salary information;
Geolocation data; Internet or other electronic activity: your browsing, search and click history, including information about how you navigate within This Website and the Services and which elements of This Website and the Services you use the most, and ratings and reviews or other content you post on This Website or to the Services;
Commercial information: products or services purchased or viewed on This Website or through the Services;
Audio and visual information: your videos and photos, such as audiovisual content you upload to your user profile and other audio or video recordings initiated by us; and Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude.
We do not use or disclose sensitive personal information, as defined by California law, for inferring characteristics or for purposes other than those permitted by law. We keep these categories of personal information as long as necessary or relevant for the purposes for which it was collected. We also keep information as required by law.
We may anonymize, aggregate or otherwise strip any personal information or other information we collect of all personally identifying characteristics and may use or share that aggregated, anonymized data with third parties for any purpose we deem appropriate.
Free Text. Please note that we may collect other Personal Information that you choose to provide in a free-text entry box, either as part of your User Account/Profile or as part of any Content you contribute to This Website or in connection with the Services.
Sources of Collection
We obtain the categories of Personal Information listed above from the following categories of sources:
We collect information directly from you. We collect contact information, demographic information, sensitive personal information, audio and visual information, and financial information directly from you. For example, from forms you complete to register for a user account or create a user profile on This Website, when otherwise using the Services, or to provide feedback or suggestions about This Website or the Services. We also collect records of products or services you consider for purchase when you search for businesses on This Website or through the Services, ask questions in our Q&A section or request quotes or contacts from businesses who advertise with us.
We collect information from you indirectly or passively.
We collect other identifying information, geolocation data, and internet and other electronic activity from you passively from you or your computers, devices or internet browsers. For example, This Website uses “cookies” on your browser that enable us to track your interactions with This Website, the Services and Ads, and our Apps may collect geolocation from your mobile device if you search for a business “near” your current location. This activity is further described in the Cookies and Advertising and Online Tracking sections below.
We collect contact information and sensitive personal information from you if you choose to link certain third-party email or messaging services (e.g., WhatsApp or Gmail) to your User Account/Profile or when you otherwise interact with these services on This Website or in connection with the Services. More information about what data may be shared when you choose to link your User Account will be available at the time of selection (e.g., by clicking the “Data and Permissions” tab when selecting an app in the GoTiger app marketplace).
We collect information about you from third parties.
We collect contact information and other identifying information from telephone carriers and providers. For instance, we collect caller ID information from incoming calls to our call tracking numbers, and we receive consumer information for the purpose of publishing White Pages residential telephone directories in certain geographic areas.
We collect contact information from your contacts. For example, if another user chooses to use an available referral or share feature on This Website or through the Services (e.g., to send a postcard, listing, page link, contest invitation, etc. to you), we may collect certain Personal Information about you as the recipient of the shared information (e.g., name, address, e-mail address, mobile telephone number). We only use this method of collection if permitted by laws in your jurisdiction.
We collect contact information and other identifying information from Social Networking Services. For example if you use Facebook or Google to sign-in to your account on This Website or to the Services, we collect such information about you that you permit the Social Networking Service to share with us.
We collect contact information, other identifying information, commercial information, geolocation data, and internet and electronic activity from Service Providers that collect certain Personal Information from or about you on our behalf, such as analytics software or platforms that we use to measure and analyze traffic to This Website, the Services or interaction with our Ads. For example, our Service Providers capture certain usage data to provide and analyze a “session replay” of your activities on This Website, which allows us to optimize This Website and the Services. The session replay may record, for example, clicks, mouse movements, scrolling, typing, navigation through This Website and the technical specifications of your device.
We collect contact information, other identifying information, demographic information, and commercial information from third party data suppliers. GoTiger collects Personal Information such as your name and contact details from third party data suppliers. If your Personal Information was provided to us by a data supplier, we will have sought their confirmation that they are authorized under privacy laws to provide us with your Personal Information for the purposes described below.
We collect the Personal Information of our client’s customers. We may collect contact information, Sensitive Personal Information, demographic information, financial information and other Personal Information from businesses you interact with who use our products and services. For example, our clients may upload and store your Personal Information within our customer management products. We may only access or use this Personal information in limited circumstances—in our capacity as a service provider to our clients.
Purpose of Collection and How We Use Personal Information
We use your Personal Information for the following categories of use:
Transactional Purposes: We use your contact information, other identifying information, demographic information, sensitive personal information, financial information, and commercial information to:
Fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a quote from a business, we will use that Personal Information to facilitate communication between you and the business regarding the quote;
We may use your demographic information for the sole transactional purpose of delivering physical yellow pages books;
Create and update your User Account/Profile;
Receive, process, confirm, or communicate with you regarding your request, order, inquiry or registration;
To create, maintain and secure your User Account/Profile on This Website or in connection with the Services; and
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Consumer Personal Information held by us is among the assets transferred.
Analytical Purposes: We use your other identifying information, internet activity and browsing history, commercial information, demographic information, and geolocation data to analyze preferences, trends and statistics and direct you to the jurisdiction-specific website based on your location.
Marketing and Promotional Purposes: We use your contact information, commercial information, demographic information, internet or other electronic activity, geolocation data, and inferences to:
Inform you of our new products, services and offers;
Provide you with targeted advertising;
Run contests, promotions and sweepstakes;
Provide you with other information from and about GoTiger, including personalized marketing communications;
Help us measure and understand site metrics, such as website traffic and its sources and conversions in order to gauge the effectiveness of online advertising;
Personalize your experience and to deliver you content and offers relevant to your interests, including targeted offers and ads through This Website, on third-party sites, and via email and text message (each with your prior express consent, where required by law), in-app push notifications, or other similar means; and
Provide you with communications or notices regarding Website and Services operations, our products or services, or happenings that may be of interest to you.
Where required by law, we seek your consent to receive marketing materials from us, and always offer you an option to unsubscribe from our marketing.
Maintenance and Improvement of This Website and the Services: We use your contact information, commercial information, audiovisual information, and internet activity and browsing history to:
Provide you with This Website and the Services, including to send you alerts about your account;
Handle your customer services requests;
Help us diagnose technical and service problems and administer This Website and the Services;
Help us to monitor and improve this Website’s and the Services’ performance and to make it easier for you and other users to use and manage features and programs made available through this Website and the Services;
Help us to better understand the functionality of our mobile applications on your phone;
To provide support, personalize and develop this Website or the Services;
For feature testing, research, analysis, evaluation and product development, including to develop and improve this Website and the Services;
To provide you with support and to respond to your feedback, suggestions, and inquiries, including to investigate complaints and address your concerns about content that violates our policies, or to improve content quality and accuracy, as well as to monitor and improve our responses.
Review and content creation purposes: We use your contact information, commercial information, and audio and visual information to enable reviews of our products and to display content that you have created and allowed us to display on this Website and the Services and on social media.
Security and Fraud Prevention: We use your contact information, other identifying information, commercial information, financial information, sensitive personal information, geolocation data, audiovisual information, internet activity and browsing history, and inferences to:
Protect this Website, the Services, databases and other technology assets;
Protect GoTiger and our business;
Minimize or prevent fraudulent or bot traffic;
Detect and prevent malicious, deceptive, fraudulent or illegal activity on this Website or the Services;
Protect the rights, security, and safety of GoTiger personnel and users of this Website and the Services; and
Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations, or in order to comply with applicable laws, rules and regulations, such as the Digital Millennium Copyright Act (DMCA) and other applicable intellectual property law.
We may collect additional Personal Information for other reasonable purposes not stated in this policy. For example, you sign up for a specific GoTiger Solution. If necessary, at the time of collection we will provide you with the relevant details and, if required by law, seek your consent.
Categories of Third Parties We Share Personal Information With Service Providers
From time to time, we may establish a business relationship with other businesses whom we believe trustworthy and who have confirmed that their privacy practices are consistent with ours (“Service Providers”). For example, we may contract with Service Providers to provide certain services, such as hosting and maintenance, data storage and management, and marketing and promotions. We only provide our Service Providers with the information necessary for them to perform these services on our behalf. Each Service Provider must agree to use reasonable security procedures and practices as required by law and appropriate to the nature of the information involved, in order to help protect your Personal Information from unauthorized access, use, or disclosure. Service Providers are prohibited from using Personal Information other than as specified by us.
Our Affiliates or Subsidiaries
We may share Personal Information with businesses controlling, controlled by, or under common control with GoTiger, where such affiliates or subsidiaries are acting as our Service Provider, or where required by law.
Third Parties
We may share Personal Information with a third party if you specifically authorize it, or it is required in order to complete a transaction, service or activity that you initiated or requested. Note: In such case, the collection and processing of your Personal Information may be subject to the privacy policy of such third party.
Cross Contextual Behavioral Advertising
We may share information with third parties in order to provide cross-contextual behavioral advertising. This may include the following categories of Personal Information: other identifying information, geolocation information, commercial information and internet and electronic activity.
Corporate Transactions
If GoTiger is merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information in connection with such transaction.
Compliance with Laws and Law Enforcement
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property, or rights of GoTiger or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.
Cookies
We use cookies (a small text file placed on your computer to identify your computer and web browser) and may use anonymous identifiers (a random string of characters that is used for the same purposes as a cookie). We use cookies and other similar technologies to analyze use of and improve This Website and the Services and as described in the Advertising and Online Tracking Section of this Privacy Policy. Most web browsers are initially set up to accept cookies. Your browser may give you the ability to control cookies or other tracking tools. How you do so depends on the type of tool. Certain browsers can be set to reject browser cookies. If you block cookies, certain features on our Website or Services may not work. If you block or reject cookies, not all of the tracking described here will stop. Some of our Service Providers may use their own cookies, anonymous identifiers, or other tracking technology in connection with the services they perform on our behalf.
This Website may provide functionality to allow you to set your cookie preferences. This functionality relies on browser cookies to store your preferences. If you subsequently clear or delete your browser’s cookies, the record of your cookie preferences will also be deleted, and we will not be able to honor your request until you update your preferences again.
We use third-party data analytics tools to analyze how users use the App and Services. For example, we use Google Analytics to provide statistics and analytical tools to analyze how users use the Website. For more information about how to opt out of having your information used by Google Analytics, visit https://tools.google.com/dlpage/gaoptout/.
Advertising and Online Tracking
We may place advertisements and allow third-party companies to serve ads and collect certain information when you visit this Website or use the Services. These companies may use certain information (e.g. click stream information, web browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this Website and other websites in order to provide advertisements about goods and services likely to be of interest to you. These companies typically use a cookie to collect this information. Our systems do not recognize browser “Do Not Track” signals, but several of our Service Providers who utilize these cookies on this Website enable you to opt out of targeted advertising practices. To learn more about these advertising practices or to opt out of this type of advertising, you can visit www.networkadvertising.org or www.aboutads.info/choices/ (for US residents), or https://youradchoices.ca (for Canadian residents) or http://www.networkadvertising.org/understanding-online-advertising/what-are-my-options.